Create optimal conditions
On your website, in your newsletter or on social media, you can use a call to action that urges your target audience to perform an action. Clicking a button to order or opening a link to an e-mail are examples of a conversion. How often or how much people click on a button is influenced by many factors, such as the colour of the button, the text it contains, but also what happens around it on the screen. With conversion optimisation, also known as Conversion Rate Optimisation or CRO, you look for the optimal conditions for conversion.