Genuinfluencers are the new generation in the influencer marketing landscape
We're hearing the word "genuinfluencer" thrown around more and more. Even though it's a real tongue twister. Because the influencer of tomorrow is not there to persuade you to buy stuff. No. The influencer of tomorrow is there to give you good ideas and promote the truth. Read more about this new guard of influencers.
Google Tag Manager and gtag.js - this is how you do it!
Can GTM and gtag.js run side by side in harmony without causing duplicate measurements? They certainly can! Read how to set this up correctly in this blog.
How do you find the best e-commerce marketing mix for your webshop?
How do you get more out of your webshop with e-commerce marketing? A question that occupies many a web shop owner and e-commerce manager. As your shop is unique, so is the marketing path you must follow to be successful. That's why this time we have an article about which marketing mix you can use best for your unique webshop. Read more!
Clicks & Bricks: these are the challenges of today and how to overcome them!
With the stormy developments in the Internet in recent years, the number of physical stores (Bricks) has decreased significantly. However, for many customers looking, feeling, smelling or trying on products is still of great importance. Precisely for this reason we see a growth in the number of entrepreneurs who run both a physical store and a web shop. But what challenges does that bring? Which channel do you pay the most attention to? And how do you successfully set up your Clicks & Bricks e-commerce strategy? You can read it all in this blog.
Improve your customer journey
The customer journey is the 'journey' the customer takes: from the first contact with your company until after the purchase of the product or service. How do you organise such a customer journey? Read it here!
What are influencer incubator programs?
Influencer marketing is serious business. And we mean literal business. There are companies in China that make influencers. Read more about this multi-billion dollar industry here.
5 steps to a strong content marketing strategy
Success in marketing always starts with strategy. Even when you look at your content marketing. The better you've thought about the basics, the better the execution. But how does that foundation work? You can read about it here.
5 reasons why you should deploy HubSpot today
Never heard of marketing automation? Shame on you! Maybe you've heard of HubSpot. It's that good. HubSpot is the marketing automation software platform that lets you make sure your organization breathes the inbound marketing philosophy. With a marketing automation platform like hubspot, you automate marketing processes. But it is much more than that.