Marketing automation with Cialdini's 7 principles of influence

No marketing specialty is as hot as marketing automation and no influence principle as well-known as Cialdini. What happens when you combine the two and deploy them for your customers?

Never let your customers go again with retention marketing

Neglecting retention marketing has big consequences: the customers you have won with a lot of effort, you will lose again in no time. In this blog we explain why retention marketing is so important and how to use it for your business.

5 tips for powerful data-driven brands

Exceptional branding takes time and proper investments. But what has happened to brand awareness in recent times? Are data and branding incompatible? Or do they exist in harmony? Below we give 5 tips to make sure you market yourself powerfully with badass marketing. Let's go!

4 examples of empathetic content creation

By showing empathy and emotion, you awaken a sense of recognition in your target audience. Read about 4 examples of empathetic content here.

How to use Google Smart Shopping the correct way

Google Smart Shopping has been around for a while now and has gone through some changes. Unfortunately, we see that this handy feature of Google Ads is still far too often used incorrectly. With our tips you can get the most out of Smart Shopping. Read more.

Are you ready for a future without third party cookies?

The end of third party cookies does not mean the end of tracking technology. But online marketers will have to use new and smarter ways to reach their target groups and goals. Consumer centricity is a key word here. The use of first party data is therefore becoming increasingly important. Read here what you need to do today to be ready for the end of third party cookies tomorrow. 

E-commerce tactics: personalisation via Customer Data Platforms

Personalization is hot today. And rightly so, because we are all busy and want to see only relevant content that makes us happy. Let this be the very power of a CDP. We would love to tell you more!

Inbound recruitment - the new standard in recruitment

The costs of bringing in talent are rising rapidly, partly due to an increasing dependence on external recruitment agencies. The consequence of filling vacancies too late: inhibition of business results. n this blog you can read how to get your recruitment in order so that attracting staff is no longer the bottleneck to your growth ambitions. 

What are virtual influencers and how do brands deploy them?

Masses of people follow virtual influencers and the accounts generate a lot of engagement. Is this the future knocking on the door? Read all about it in this blog!

Everything you need to know about Customer Data Platforms as a B2B marketer

In B2C marketing, Customer Data Platforms (CDP) have become an integral part of the MarTech landscape. Traditionally, B2B organizations have been a bit more reluctant to embrace new marketing technologies. That's why in this article we share everything you need to know as a B2B marketer to determine if a CDP will add value for your organization.

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