Success factors for B2B influencer programs
Thought Leadership, or B2B influencer marketing, has become an increasingly important theme within B2B marketing. In this article we discuss how business influencers can be a turbo boost for your new business.
What is a copywriter?
If you tell someone you're a copywriter, nine times out of ten they don't know what the profession entails. Does he or she only write copy? Definitely not! In this blog, we'll tell you exactly what the profession of copywriting entails.
Multiple stores? Here's 5 local SEO pointers for excellent findability
Your business has several stores. Then you would like to attract as many people as possible from the region to the nearest store. But how do you make sure that the specific local store is also found well online and not just the general website? Two words: local SEO.
NFTs as new holy grail for brands and influencers?
NFTs and influencer marketing go hand in hand. NFTs are basically a new business model that allows you as an influencer to generate new revenue streams. How? Read it here!
Marketing automation with Cialdini's 7 principles of influence
No marketing specialty is as hot as marketing automation and no influence principle as well-known as Cialdini. What happens when you combine the two and deploy them for your customers?
Meet Customer Data Platform Squeezely
On the software front, a dream came true: with a Customer Data Platform (CDP), such as Squeezely, you can get a handle on the entire customer journey and personalize it in real time. A CDP helps companies embrace personalization like a second skin. And the best part is: this advanced software solution integrates seamlessly with your other systems.
The metaverse, NFTs en influencers: everything you need to know
The metaverse, NFTs and the new guard of influencers. A summation of buzzwords? Or the next big thing? Read all about it in our blog!
Influencer Marketing and Livestreams: this is how you do it
Livestreams are hugely valuable to B2C and B2B brands. It's going to be a big part of the influencer marketing landscape in 2022. Read more.
6 digital agencies join forces under one name: Endeavour
Until recently, digital agency Endeavour had several agencies under its name, such as influencer agency 3sixtyfive and online marketing agency DBOM. From now on these names will no longer be used, as the six different agencies are continuing together as one, under the name Endeavour.
Are you ready for a future without third party cookies?
The end of third party cookies does not mean the end of tracking technology. But online marketers will have to use new and smarter ways to reach their target groups and goals. Consumer centricity is a key word here. The use of first party data is therefore becoming increasingly important. Read here what you need to do today to be ready for the end of third party cookies tomorrow.