Influencer Marketing and Livestreams: this is how you do it

Livestreams are hugely valuable to B2C and B2B brands. It's going to be a big part of the influencer marketing landscape in 2022. Read more.

4 examples of empathetic content creation

By showing empathy and emotion, you awaken a sense of recognition in your target audience. Read about 4 examples of empathetic content here.

Genuinfluencers are the new generation in the influencer marketing landscape

We're hearing the word "genuinfluencer" thrown around more and more. Even though it's a real tongue twister. Because the influencer of tomorrow is not there to persuade you to buy stuff. No. The influencer of tomorrow is there to give you good ideas and promote the truth. Read more about this new guard of influencers.

5 steps to a strong content marketing strategy

Success in marketing always starts with strategy. Even when you look at your content marketing. The better you've thought about the basics, the better the execution. But how does that foundation work? You can read about it here.

NFTs as new holy grail for brands and influencers?

NFTs and influencer marketing go hand in hand. NFTs are basically a new business model that allows you as an influencer to generate new revenue streams. How? Read it here!

What are virtual influencers and how do brands deploy them?

Masses of people follow virtual influencers and the accounts generate a lot of engagement. Is this the future knocking on the door? Read all about it in this blog!

What are influencer incubator programs?

Influencer marketing is serious business. And we mean literal business. There are companies in China that make influencers. Read more about this multi-billion dollar industry here.

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Matthijs Van Schendelen

Endeavour Commercial Director

Founder & Partner

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