Measure the impact of your written content
Do you often write SEO-proof texts? Then make sure to measure important metrics, so you can keep improving. We will tell you which metrics are important to look at.
Less mega-influencers, more micro-influencers in your marketing strategy
You wanted to be an astronaut, rock star or president when you grew up; kids today want a job as a social media star. Is bigger always better? We think smaller influencers, or micro-influencers, are the way to go. In this blog, we'll tell you why and how to make excellent use of micro-influencers in your marketing strategy. Let's go!
Online marketing vs. content marketing: what's the difference?
Despite the fact that we have been working with them for years, the services 'online marketing' and 'content marketing' are still regularly confused. In this blog, we explain what the difference is, but also why they go well together.
Success factors for B2B influencer programs
Thought Leadership, or B2B influencer marketing, has become an increasingly important theme within B2B marketing. In this article we discuss how business influencers can be a turbo boost for your new business.
The metaverse, NFTs en influencers: everything you need to know
The metaverse, NFTs and the new guard of influencers. A summation of buzzwords? Or the next big thing? Read all about it in our blog!
How performance branding boosts your brand awareness
More and more budget is being allocated to targeted performance marketing: anything to get consumers deeper into the funnel. But how do you get them there in the first place? We're talking brand awareness! You have to start somewhere in facilitating a purchase. Performance branding is the way to go. Read here the why, how and what of performance branding.
Writing is deleting: this is how you do it!
Do you also subconsciously write in far too many words? You are not the only one. Concise writing is extremely difficult. In this blog, we will give you a few pointers to turn your long, boring text into a short, attractive one. Start deleting!
The main argument for influencer marketing
Influencers tell the story of brands and organisations in an authentic and trusted way. And it is one of the most powerful forms of marketing today. But why?
What is a copywriter?
If you tell someone you're a copywriter, nine times out of ten they don't know what the profession entails. Does he or she only write copy? Definitely not! In this blog, we'll tell you exactly what the profession of copywriting entails.
Influencer Marketing and Livestreams: this is how you do it
Livestreams are hugely valuable to B2C and B2B brands. It's going to be a big part of the influencer marketing landscape in 2022. Read more.