Influencer Marketing and Livestreams: this is how you do it

That video is becoming increasingly important in the online marketing landscape is something we already knew, of course. But the power of livestreaming is growing faster than ever before. In the past five years, the market has grown from $30 billion to $70 billion. Do you want to grow as a brand, generate more revenue and get more interaction with your followers? Do you want to harness the power of influencers in a new original and native way? Then start with livestreams now! Read all the ins and outs of livestreams in this blog.

Are live streams the latest trend?

Livestreams are not new, but because of the corona pandemic they have grown enormously. Thanks to livestreams we could still go to events and meet people, without leaving our living rooms. In 2022, the influence and power of livestreaming will explode. Want to grow as a brand? Then capitalize on this trend.

Benefits of livestreams

Livestreams create growth. This is due to a number of factors. Whereas stories remain available for 24 hours, livestreams are one-offs. Livestream content is therefore more exclusive than other content. Did you miss it? Then you can't talk about it. This creates a sense of 'fomo', or fear of missing out. So you just want to be there!

In addition, you are more credible as a brand or influencer. Filters, facetune and post-processing; you hardly see posts online anymore without them. Livestreams are spontaneous, because there is no post-processing involved. This makes the content unique and real, something that users increasingly appreciate.

This brings us to the last advantage: it saves time and money. Livestreaming is a fast and accessible way of communicating. No expensive equipment or software is needed to create or edit the video. In addition, the various channels offer the function for free. So there is only profit to be made!

Shopping via livestreams

But we hear you thinking: how can I make money from this? The answer: Live Shopping. In China, live shopping is already happening on a large scale. It is now possible on Youtube, Amazon and Facebook, but Instagram is also working on a live shopping feature. Do you want to start with live shopping? We share our three tips to take your shopping live stream to the next level.

  1. Ensure regularity and recognition. For example, create a Sunday Shopping section.

  2. Interact with your viewers. Ask your viewers questions, so they become part of your video.

  3. Work with influencers to attract an audience and create great content.

We'd like to take a closer look at this last tip. This is a next-level livestream strategy from which you as a brand can get a lot. For example, on the 14th of December, H&M organized a livestream with influencer Nikkie de Jager, a Dutch vlogger who reaches millions of people with her makeup tutorials. In the livestream with H&M, Nikkie created a look with H&M products that could be bought directly by the viewers. A super smart move, right before the holidays. 

Applications for livestreams in the B2B sector

It is not only interesting for B2C to start Livestreaming. There are also opportunities for B2B. Think for example of live interviews with people from certain professions or hosting webinars. A live webinar increases your position in the market because you share your expertise. In addition, it is very effective to reach many people and collect leads. 

Start today with livestreams

Livestreams are therefore enormously valuable for B2C and B2B brands. It is going to be a big part of the media landscape in 2022. When you livestream as a brand, you save time, generate more sales and see growth online. 

 

Do you see an opportunity, but do you need some additional help? Endeavour Influencer & Social is happy to support you!

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John Meulemans

Strategy Director & Partner Endeavour

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