A bronze Grand Prix Content Marketing Award!
Last night, 4 October, was the day: the presentation of the Grand Prix Content Marketing Awards. With several nominations under their belt the teams involved took their seats at the awards show. We were proud to take home a bronze award! It was awarded in the Campaign category for for our client Danone HiPRO.
Jury report: "the deployment from the storytelling perspective is strong"
We are proud of the jury report we received. "A great campaign that worked with clear, measurable objectives, a well-developed and executed strategy. The jury also found it strong that micro-influencers were chosen, additionally the well-known Dutch Olympic athletes. The elaboration of the videos were good, the deployment from the storytelling perspective strong."
In our own words
Creative director Roeland je Jongh says: "It is a reward for creative work where we introduced the HiPRO brand meaningfully, relevant and with authentic stories. With this a-typical all-digital campaign, our creative approach proved terribly effective and we really made a difference in the category."