News & Articles
Endeavour is listed six times in Emerce100
The Emerce100, an annual publication of media platform Emerce, is an overview of the best agencies. Agility, creativity and innovation are a must in the digital landscape. That we possess these qualities is evidenced by our six mentions in the Emerce100. We are very proud of that!
Less mega-influencers, more micro-influencers in your marketing strategy
You wanted to be an astronaut, rock star or president when you grew up, kids today want a job as a social media star. Is bigger always better? We think smaller influencers, or micro-influencers, are the way to go. In this blog, we'll tell you why and how to make excellent use of micro-influencers in your marketing strategy. Let's go!
5 tips for a user-friendly website
User-friendly design for a website is called UX Design. In this blog we give you a number of lasting tips for a user-friendly website.
Writing is deleting: this is how you do it!
Do you also subconsciously write in far too many words? You are not the only one. Concise writing is extremely difficult. In this blog, we will give you a few pointers to turn your long, boring text into a short, attractive one. Start deleting!
These are the advantages of Laravel for platform development
The development of an online platform, website or application involves working with a great deal of information. Developers have various frameworks at their disposal for processing this information. One of the most popular frameworks at the moment is Laravel. In this blog you will read about the most important advantages of Laravel.
Success factors for B2B influencer programs
Thought Leadership, or B2B influencer marketing, has become an increasingly important theme within B2B marketing. In this article we discuss how business influencers can be a turbo boost for your new business.
What is a copywriter?
If you tell someone you're a copywriter, nine times out of ten they don't know what the profession entails. Does he or she only write copy? Definitely not! In this blog, we'll tell you exactly what the profession of copywriting entails.
Multiple stores? Here's 5 local SEO pointers for excellent findability
Your business has several stores. Then you would like to attract as many people as possible from the region to the nearest store. But how do you make sure that the specific local store is also found well online and not just the general website? Two words: local SEO.
NFTs as new holy grail for brands and influencers?
NFTs and influencer marketing go hand in hand. NFTs are basically a new business model that allows you as an influencer to generate new revenue streams. How? Read it here!
Marketing automation with Cialdini's 7 principles of influence
No marketing specialty is as hot as marketing automation and no influence principle as well-known as Cialdini. What happens when you combine the two and deploy them for your customers?
Never let your customers go again with retention marketing
Neglecting retention marketing has big consequences: the customers you have won with a lot of effort, you will lose again in no time. In this blog we explain why retention marketing is so important and how to use it for your business.
5 tips for powerful data-driven brands
Exceptional branding takes time and proper investments. But what has happened to brand awareness in recent times? Are data and branding incompatible? Or do they exist in harmony? Below we give 5 tips to make sure you market yourself powerfully with badass marketing. Let's go!
4 examples of empathetic content creation
By showing empathy and emotion, you awaken a sense of recognition in your target audience. Read about 4 examples of empathetic content here.
How to use Google Smart Shopping the correct way
Google Smart Shopping has been around for a while now and has gone through some changes. Unfortunately, we see that this handy feature of Google Ads is still far too often used incorrectly. With our tips you can get the most out of Smart Shopping. Read more.
Genuinfluencers are the new generation in the influencer marketing landscape
We're hearing the word "genuinfluencer" thrown around more and more. Even though it's a real tongue twister. Because the influencer of tomorrow is not there to persuade you to buy stuff. No. The influencer of tomorrow is there to give you good ideas and promote the truth. Read more about this new guard of influencers.
Google Tag Manager and gtag.js - this is how you do it!
Can GTM and gtag.js run side by side in harmony without causing duplicate measurements? They certainly can! Read how to set this up correctly in this blog.
How do you find the best e-commerce marketing mix for your webshop?
How do you get more out of your webshop with e-commerce marketing? A question that occupies many a web shop owner and e-commerce manager. As your shop is unique, so is the marketing path you must follow to be successful. That's why this time we have an article about which marketing mix you can use best for your unique webshop. Read more!
Clicks & Bricks: these are the challenges of today and how to overcome them!
With the stormy developments in the Internet in recent years, the number of physical stores (Bricks) has decreased significantly. However, for many customers looking, feeling, smelling or trying on products is still of great importance. Precisely for this reason we see a growth in the number of entrepreneurs who run both a physical store and a web shop. But what challenges does that bring? Which channel do you pay the most attention to? And how do you successfully set up your Clicks & Bricks e-commerce strategy? You can read it all in this blog.
Bel Group chooses Endeavour for influencer marketing
After a pitch, the dairy producer, known for cheese brands Boursin, La Vache qui rit, Babybel and Nurishh, chose Endeavour as its influencer marketing agency.
Customized website or standard solution: how to make the right choice?
When it comes to building websites, you are quickly overwhelmed by the possibilities. You can choose to have your platform built in a standard solution or you can go for customisation. But when do you choose what?
E-commerce conversion rate report
An average conversion rate for online shops says a lot. It is often the key performance indicator for e-commerce parties. This figure shows how the percentage of purchases relates to the number of website visitors. How are you doing compared to the competition? Here you will find the answer!
Online marketing vs. content marketing: what's the difference?
Despite the fact that we have been working with them for years, the services 'online marketing' and 'content marketing' are still regularly confused. In this blog, we explain what the difference is, but also why they go well together.
The main argument for influencer marketing
Influencers tell the story of brands and organisations in an authentic and trusted way. And it is one of the most powerful forms of marketing today. But why?
Meet Customer Data Platform Squeezely
On the software front, a dream came true: with a Customer Data Platform (CDP), such as Squeezely, you can get a handle on the entire customer journey and personalize it in real time. A CDP helps companies embrace personalization like a second skin. And the best part is: this advanced software solution integrates seamlessly with your other systems.
The metaverse, NFTs en influencers: everything you need to know
The metaverse, NFTs and the new guard of influencers. A summation of buzzwords? Or the next big thing? Read all about it in our blog!
Influencer Marketing and Livestreams: this is how you do it
Livestreams are hugely valuable to B2C and B2B brands. It's going to be a big part of the influencer marketing landscape in 2022. Read more.
6 digital agencies join forces under one name: Endeavour
Until recently, digital agency Endeavour had several agencies under its name, such as influencer agency 3sixtyfive and online marketing agency DBOM. From now on these names will no longer be used, as the six different agencies are continuing together as one, under the name Endeavour.
Are you ready for a future without third party cookies?
The end of third party cookies does not mean the end of tracking technology. But online marketers will have to use new and smarter ways to reach their target groups and goals. Consumer centricity is a key word here. The use of first party data is therefore becoming increasingly important. Read here what you need to do today to be ready for the end of third party cookies tomorrow.
E-commerce tactics: personalisation via Customer Data Platforms
Personalization is hot today. And rightly so, because we are all busy and want to see only relevant content that makes us happy. Let this be the very power of a CDP. We would love to tell you more!
Inbound recruitment - the new standard in recruitment
The costs of bringing in talent are rising rapidly, partly due to an increasing dependence on external recruitment agencies. The consequence of filling vacancies too late: inhibition of business results. n this blog you can read how to get your recruitment in order so that attracting staff is no longer the bottleneck to your growth ambitions.
What are virtual influencers and how do brands deploy them?
Masses of people follow virtual influencers and the accounts generate a lot of engagement. Is this the future knocking on the door? Read all about it in this blog!
Everything you need to know about Customer Data Platforms as a B2B marketer
In B2C marketing, Customer Data Platforms (CDP) have become an integral part of the MarTech landscape. Traditionally, B2B organizations have been a bit more reluctant to embrace new marketing technologies. That's why in this article we share everything you need to know as a B2B marketer to determine if a CDP will add value for your organization.
Improve your customer journey
The customer journey is the 'journey' the customer takes: from the first contact with your company until after the purchase of the product or service. How do you organise such a customer journey? Read it here!
What are influencer incubator programs?
Influencer marketing is serious business. And we mean literal business. There are companies in China that make influencers. Read more about this multi-billion dollar industry here.
5 steps to a strong content marketing strategy
Success in marketing always starts with strategy. Even when you look at your content marketing. The better you've thought about the basics, the better the execution. But how does that foundation work? You can read about it here.
5 reasons why you should deploy HubSpot today
Never heard of marketing automation? Shame on you! Maybe you've heard of HubSpot. It's that good. HubSpot is the marketing automation software platform that lets you make sure your organization breathes the inbound marketing philosophy. With a marketing automation platform like hubspot, you automate marketing processes. But it is much more than that.