Strategy
Creation
Content
Marketing & Media
Technology
Inhousing

How can I help my customers to make a conversion?

By mapping out your customer journey, you can discover the right touchpoints.

How do you stay up-to-date as a brand in the fast-moving digital world?

Digitising is more than just using digital media; it starts with the right strategy.

How do you create a strong and recognisable brand?

With a strong brand story and an attractive corporate identity, you strengthen your position in the market.

How do I ensure that my customers feel understood?

By thinking from the customer's needs, you create a user-friendly experience.

How can I seek interaction with my target group?

With an activation, you wake up the target group and increase engagement.

How do I run a strong digital campaign that achieves its objectives?

Digital tools go beyond your mobile. By using them cleverly, you can reach your target groups.

How can I connect with my target group digitally?

By translating your brand into a virtual experience, you can always be reached by your target group.

How can I use digital resources to attract and retain staff?

With employer branding you emphasise the strong points of your company.

How can I use content smartly for my brand?

With a strong content strategy and a rhythm in producing content, you remain constantly relevant to your target group.

How do I write texts that my target group will actually read?

By using the right tone of voice and thinking carefully about the message, texts are better read.

How can I reach my objectives with influencer marketing?

Authentic influencers can reach your target group, inspire and activate them.

How do I use social media effectively to reach my target group?

With the right content, you can reach any target group on social media.

How do I make optimal use of video?

Nothing attracts our eyes more than moving images, but the biggest strength of video is storytelling.

How do I make conversion easier for my customers?

By testing and applying the results, you create the optimal conditions for conversion.

How do I use data to get more out of my advertisements?

By making smart use of algorithms, you can optimise your advertising campaigns.

How do I spend my marketing budget optimally?

By organising your campaigns in a measurable way, you can see where you can best put your marketing budget.

How can I keep my target group interested via email?

Email marketing is more than sending an occasional e-mail. With a good plan, you stay in constant contact with your target group.

How do I use online advertising to grow my business?

Every brand is different, which is why a growth strategy is truly customised. By making your growth strategy measurable, you will know whether you are achieving results.

How do I get enough good leads?

Potential customers often have a lot of questions. By answering them, you build up trust.

How do I make sure my ads are shown to my target group?

Besides being able to set target groups for digital ads, you can also automatically buy relevant advertising space.

How do I get higher rankings in search engines?

By answering the customer's search query on your website, you can achieve better rankings in search engines like Google.

How do I develop a more user-friendly app?

You build an app based on the needs of your target group. That way, you know what functionalities and information you need to incorporate.

How do I create a good online shopping experience?

By building in the right functionalities, you can guide your customers to the right product as easily and as fast as possible.

How do I build a good website for my company?

Building a good website is custom work, because the objectives and target group are decisive.

Who can support my marketing team?

At Heroes, you will find all-round online marketers, content marketers and online advertising specialists with their own subspecialties to help you advance your marketing.

Who can support my development team?

At Heroes, you will find front- and back-end developers who can support your development team wherever you need them.

Strategy
Creation
Content
Marketing & Media
Technology
Inhousing

Cinematic storytelling
By rebranding and platform building

Op 14 februari 2016 werd het bekende bioscoopmerk JT Bioscopen omgedoopt tot Vue Cinemas. Vue Cinemas, dochterbedrijf van Vue International, is één van de twee grootste bioscoopgroepen van Nederland. In 2003 werd Vue opgericht in het Verenigd Koninkrijk. Inmiddels is de bioscoopketen uitgegroeid tot een van de belangrijkste spelers in de markt op het gebied van big screen entertainment.

Dagelijks bezoeken grote aantallen filmliefhebbers de website en app van de bioscoopketen. Hierdoor kwam het bedrijf regelmatig voor grote uitdagingen te staan.

Rebranding that puts you on the map

We begonnen met de online rebranding, om de naam ‘Vue Cinemas’ op de digitale kaart te zetten. Na een uitgebreide en succesvolle rebrandingcampagne, gingen we verder met de volgende doelen. Om ervoor te zorgen dat grote aantallen bioscoopliefhebbers snel en gemakkelijk kunnen navigeren, bouwden wij een robuuste, conversiegerichte website en app. Het doel? Een platform ontwikkelen waarbij bezoekers genieten van een optimale gebruikservaring.

Rebranding that puts you on the map

Digital experience

Alles is in-house geproduceerd, van promotiemateriaal tot volledige website ontwikkeling. Geoptimaliseerd voor iedere gebruiker op zowel desktop, tablet of mobiel.

Appreciated by cinema lover

Het nieuwe, gebruiksvriendelijke platform was een groot succes. Na zes maanden zagen we al de eerste verbluffende resultaten. Maar liefst 1,5 miljoen bioscoopliefhebbers maakten gebruik van het platform en de app was al 750.000 keer gedownload. Daarbij zagen we een enorme stijging in de online kaartverkoop: de omzet van Vue Cinemas steeg het eerste halfjaar met 6,3%.

Domain	Strategie, Technologie, Growth
Services	UX, Design, App, E-commerce, Websites
Branches	B2C

Other cases

Engage

Jeroen Rutte

Director of Business Development

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