BENZ Agency is a full-service booking agency for Dutch pop artists, bands, dance acts, DJs and young talent. The booking agency receives a lot of requests through “middlemen”, which causes them to loose margin on their services. To prevent this and to stimulate direct requests, they asked us to lead more organic traffic to the website.
Support in multiple marketing areas
The approach for BENZ Agency consisted of three components:
1. Support the migration to the new website.
2. SEO consulting.
3. Content consulting.
Endeavour built a new website for BENZ Agency, whereby we supported a proper migration from the current website. This way, we ensure that no SEO value is lost.
After the migration, we supported BENZ with all SEO-related questions in order to boost organic traffic. In addition, we regularly checked for technical improvements, which we could implement in-house at lightning speed. We researched which keywords are most relevant and provided input to process these into good content. We monitored the organic positions on a monthly basis and gave BENZ Agency insight into the progress of achieving the objectives.
Organic results
One year after the new website went live, we saw the following results:
1. Organic traffic through mobile devices increased by 185%.
2. Number of new organic users increased by 153%.
3. Number of goals achieved via organic traffic increased by 30%.
Thanks to the SEO advice from our specialists, the organic traffic has gone through the roof. As a result, customers are now much more likely to find the booking agency directly and BENZ is no longer dependent on middlemen.
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