A LinkedIn campaign
To smartly bring in new leads
The construction of our LinkedIn campaign
LinkedIn is the place to be for jobseekers and employers looking for new talent. This last group is exactly the target group we want to reach.
We wrote a whitepaper, which LinkedIn users could download for free after leaving their personal details. We made the threshold for leaving data lower by using a form in LinkedIn, instead of linking to a landing page.
Testing for the best results
The advantage of LinkedIn is that you can target very precisely. However, the cost per click is much higher than on other platforms. This makes it even more important that we reach the right target group with our campaigns.
That is why we first tested our campaign using three versions. The only difference was the job title of the user. This way, we could easily find out which target group delivered the best results. After the test, we focused the campaign on this target group.
The efforts of our specialists quickly led to amazing results. In just two months’ time, we saw a doubling of the number of leads, at virtually the same cost per lead (CPA: -2%). In addition, the campaign had a conversion rate of 24.9%.