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Olaf Hussein is een Amsterdams label dat de streetwear scene stevig in zijn greep heeft. Bekend om zijn compromisloze mix van stijl en vakmanschap, levert ØLÅF minimalistisch design met een rauw randje. Elk item ademt kwaliteit, met verfijnde details die moeiteloos aansluiten op de trends van nu. Een merk dat stijltrends niet volgt, maar bepaalt.
De uitdaging
Voor ØLÅF moest het anders. Geen dertien-in-een-dozijn webshop, maar een digitale flagshipstore die dezelfde exclusiviteit ademt als het merk zelf. De uitdaging? Een custom webshop bouwen die uniek aanvoelt, en tegelijk slimme technische oplossingen biedt. Denk aan unisex kledingstukken die aan de achterkant hetzelfde zijn, maar aan de voorkant volledig anders en uniek zijn. En daarnaast moest er ook nog een loyaltyprogramma worden ontwikkeld.

De aanpak
Wat begon als een afgebakend project, groeide uit tot een nauwe en avontuurlijke samenwerking. Ontwerp liep over in development, de oude site werd offline gehaald en vervangen door ØLÅF’s nieuwe digitale thuis, uiteraard gewoon op hun vertrouwde Shopify-platform, maar dan met een compleet nieuwe look. Daarna bleef de samenwerking actief: kleine updates, slimme tweaks, nieuwe features. Denk aan het loyaltyprogramma, maar ook aan subtiele optimalisaties die de merkbeleving elke dag een beetje beter maken.
Hier zijn we trots op
Dat we samen met ØLÅF echt iets unieks hebben neergezet. Geen standaard CRO-template, geen zoveelste lookalike store. ØLÅF kiest radicaal voor merkidentiteit – en dat zie je. We zijn er trots op dat we een webshop hebben gebouwd die niet alleen verkoopt, maar vooral ook vertelt: dit is wie we zijn. En laten we eerlijk zijn: in een wereld waarin iedereen elkaar kopieert, is dat behoorlijk badass.


Ook behoefte aan e-commerce?





